How Indie Brand Evalina Beauty is Changing the Game

Because you are already beautiful

Founded by entrepreneur Samantha Legge in 2018, Vancouver-born Evalina Beauty strives to empower women in their day-to-day lives with a makeup collection that enhances their natural beauty by highlighting their features instead of covering them up.

Designed in Canada (and manufactured in Canada, Italy, France and more!), Evalina is dedicated to bringing you a line of products that are paraben-free, cruelty-free, fragrance-free and easy to apply—without compromising on quality.

Committed to creating clean, toxin-free, yet luxurious makeup is what makes Evalina stand out from the crowd, as well as their dedication to supporting the community. Every purchase from Evalina Beauty will see a portion of proceeds donated to charities supporting women and children in need. So not only will you look good on the outside, you’ll feel great too!

From cruelty-free manufacturing to products that will benefit your skin and a philosophy that speaks to women and for women, Evalina is embracing the ever-growing evolution of the beauty industry with style and integrity.

Here’s why you should be adding Evalina Beauty to your makeup bags…

 

1. Evalina’s products are paraben- and cruelty-free

A great complexion may start with good skin care, but it doesn’t end there. Using makeup containing harsh chemicals, like parabens (hormone-disrupting preservatives), may extend the shelf life of a product, but it’s not going to benefit you. Evalina promises to continue to curate a makeup collection that not only nourishes the skin, but protects it with multitasking antioxidants like vitamin E and hyaluronic acid. “You can feel good about buying it, but it’s still a sophisticated product,” says Legge. “It’s paraben-free, yet performance has not been compromised at all.”

All Evalina Beauty cosmetics are certified cruelty-free, meaning at no point in the development process are the products tested on animals. They even have a few vegan products, which means no animal extracts or byproducts like beeswax have been used.

 

2. Evalina supports women

Along with supporting women and children in local communities, the philosophy behind Evalina is to remind women that they are already beautiful and to use makeup to enhance their natural beauty, not hide it.

“I want this brand to uplift and celebrate and support women for who we are, as we are,” says founder Samantha Legge. Each product is designed to showcase every unique and beautiful feature. “It’s all about encouraging women to be who they are and be all they can be.”

 

3. They strive for quick and easy-to-apply beauty

Whether you’re a woman who is on the go, heading to the office, dropping off the kids, or has a last-minute brunch date, Evalina promises to make application simple and fuss-free. With makeup that is blendable and smudge-proof, you don’t need the skills of a makeup artist to get the best out of these products. 

 

4. They live up to the hype

With each product tried and tested by top makeup artists and Legge herself, Evalina’s high-performing makeup will take you from the boardroom to a night out with ease. “I want to love everything: that’s my benchmark,” says Legge.

Here are a few of our favourites…

Dew Beauty Benefit Cream: Designed with the ‘no makeup look’ in mind, Evalina’s long-lasting BB cream will leave your skin smooth in texture and looking naturally radiant. Its liquid formula is super blendable, and with ingredients like hyaluronic acid and antioxidants like vitamin E and grapeseed oil, the lightweight cream prepares and protects the skin throughout the day.

Shimmer Eyeshadow Sticks: Our favourite product for when you’re on the go and need a quick glam-up, Evalina’s Eyeshadow Sticks are the perfect answer. The three buildable shades suit all skin tones and their compact application makes them easy to apply wherever you are. Hydrating with long-lasting colour, simply glide across the eyelids and use your finger or brush to blend.

Precision Liquid Eyeliner: The perfect definition is made easy with Evalina’s highly pigmented glide-on eyeliner. The super-fine tip makes application and precision effortless and the smudge-proof formula means your makeup will stay intact all day long.