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NBC officially announces that the seventh season of 30 Rock will be its last. Will the network be able to hold onto Tina Fey?
30 Rock stars Liz Lemon and (Tina Fey) and Jack Donaghy (Alex Baldwin)
Though NBC was initially reluctant to confirm that their Season 7 pickup of mainstay sitcom 30 Rock would be the final season, they did make the official announcement at their Upfront presentation in New York on Monday morning.
NBC president Bob Greenblatt revealed that while 30 Rock had been picked up, it was only for a shortened, 13-episode run — which would culminate with a one-hour series finale. It comes as little surprise to fans of the show, who have been aware of star Alec Baldwin’s publicized discontent with the network. Greenblatt does confirm that Baldwin will return next season.
One star who they do hope to see stick around on a more permanent basis is executive producer Tina Fey. “We think the world of Tina Fey, who is truly a comic genius,” Greenblatt says, “and we hope she has a home at NBC for years to come.”
In anticipation of 30 Rock‘s exit from the schedule, NBC has stockpiled plenty of new material, picking up ten comedies for its 2012-2013 season. Greenblatt asked that the media and advertisers leave the upfront presentation with one thing in mind: “We have some real comedy strength that will expand the reach of the network.”